AUSSIE
DO IT WHENEVER, WHEREVER
Global Digital Campaigns
BRIEF
Introduce the new Aussie Miracle Recharge range as the only portable, out-of-shower conditioners.
STRATEGY
Use a playful approach to sell what is (in reality) not a very 'sexy' concept - moisture for dry hair.
IDEA
Tell them in a tongue-in-cheek way that they can do it wherever and whenever they need a pick-me-up....condition their hair that is.
EXECUTION
Playful analogies were implemented, aligning with the Aussie brand tendency to break the rules. We reminded and inspired women as to where they might use the product range and encouraged them to Do It, Wherever, Whenever they need it most.
WEBSITE • EMAIL • BANNER ADS
AUSSIE
MY PERFECT MATCH
globaL DIGITAL campaign
BRIEF
Introduce two new lighter editions to the Three Minute Miracle range - lightweight conditioning for finer, thinner hair.
STRATEGY
Adopt a more positive approach in comms rather than focusing on the negatives around thinner hair.
IDEA
Playfully and positively tell women that now the wait was over and we've found their perfect match.
EXECUTION
We created a love story of sorts to tell our product story through a variety of media. We played with humour to introduce the new Light 3MM product editions without highlighting a conflicting contrast to the rest of the range.
WEBSITE • BANNER ADS • SOCIAL POSTS
