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BRIEF

Help 'traditional' brochure-selling Avon representatives across the world make the shift into selling Avon digitally.

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STRATEGIC APPROACH

Increase and help improve Avon reps' social media presence to build not only digital confidence but inner confidence too. Help reps realise the value of themselves as a brand.

 

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EXECUTION

We focused on two initiatives with an emotional slant to inspire reps to share more online:

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'YOUR STORY MATTERS' TRAINING SERIES

We created all the content that curated an eight part online training series on Facebook  (each session focusing on a different aspect of social selling). We created promotional content prior to launch to recruit reps to join the Zoom training series.

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'SHARE YOUR STORY' PROMOTION

We created emotionally-led content that we shared with reps and non-reps, encouraging them to share their story with the world and communicating why that was important.

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100+ SOCIAL CONTENT PIECES • AVON CONFERENCE FILM

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