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BRIEF
Adapt the U.S. Bee Strong TV and Press ads to fit naturally with a UK audience, while also communicating an additional 'one wash' claim.
 
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IDEA
Bring more subtle sensuality to the ads in which Nicole Sherzinger features for this exotic new product launch, inspired by honey.
 
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EXECUTION
A new Press ad was created and new footage selected and edited to create new 30 and 20 sec TVC edits appealing to a UK market.  
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TV EDITS • PRESS 
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