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​​BRIEF

Establish Natura &Co (parent brand of Avon, The Body Shop, Aesop and Natura Cosmetics) as its own entity. Spread Natura &Co's brand values to a wider consumer audience than its current audience on LinkedIn.

 

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STRATEGY

Launch Natura &Co on Instagram, develop the brand's presence on Facebook and bolster its business-led content on LinkedIn.

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APPROACH

Create unique strands of content for each of Natura &Co's points of passion and adopt a a fitting tone of voice and copy length for the content produced for each platform. 

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EXECUTION

Initially we created a social playbook and defined a new content strategy, visual guidelines and tone of voice for the brand. This was with careful consideration of Natura &Co's existing audience and new potential audiences across different social channels.

We then created content in three ways:

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• Predefined key calendar date content

• Content created on a reactive basis (led by current events)

• Content that focused on Natura &Co's Commitment To Life pillars:

1. Address the climate crisis

2. Protect human rights and be 'human kind'

3. Action circularity and regeneration

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SOCIAL PLAYBOOK • 12 MONTH CONTENT CALENDAR • 100+ SOCIAL CONTENT PIECES •  FILM

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