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BRIEF

Cover shoe trends at London Fashion Week as hunted down by The Outnet.

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STRATEGY

Give The Outnet a presence at London Fashion Week by partnering with and aligning the brand with the right attendees. Gain fame by association.

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IDEA

Introduce Sergio ‘The Shoe Hunter’ to London Fashion Week - The Outnet’s cutest on-the-ground reporter.

 

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EXECUTION

A mini dachshund and his go-pro drew all the right attention at LFW from celebs, designers, editors and bloggers - and a lot of it for free. Sergio reported back in real time on The Outnet’s social channels and dedicated microsite, so consumers could shop the shoe trends as they were spotted. The campaign made an estimated 25 million unpaid impressions for The Outnet.

 

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AWARDS

Clio Image award winner - ‘Digital and Social’ 

Bima Awards Winners - ‘Consumer Research’, ‘Content’ and ‘Social’

Marketing Society Excellence Awards (High Commendation) - ‘Marketing on a Shoe String’

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CONTENT COVERAGE • INTERACTIVE MICROSITE • SOCIAL POSTS • INFLUENCER + BRAND  PARTNERSHIPS

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