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BRIEF

Create the brand positioning for The Outnet as the online designer discount destination.

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STRATEGY

Get online shoppers excited by the opportunity to snap up designer at a steal, if they're willing to search for it.

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IDEA

Finding the perfect designer piece at a discount is a thrill for the style hunter who marks, tracks and pounces on her prey. She's completely in her element when she's style hunting.

 

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EXECUTION

Over three seasons and three campaigns a solid brand identity was built for The Outnet (who’d previously never worked with an agency). We established The Style Hunter -  always on the look out for iconic pieces...but her style too is being hunted. This narrative unfolded through a caught and captured treatment - we never see her face. For the girl in the ad and those watching her, everything is reduced but the thrill.

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SP + DP PRESS • STATIC + DIGITAL OUTDOOR •  FILM • HOMEPAGE TAKEOVERS • BANNER ADS 

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