​​

​

BRIEF

Position Vitamin Water in its own unique category outside of the energy, health or hydration space.

​

​

STRATEGY

Tap into creativity and make Vitamin Water the drink of choice for the creative classes.

​

​

IDEA

With a spectrum of vitamin-rich benefits for every creative's need, everyone can shine bright every day.

 

​

EXECUTION

Six global entrepreneurs, each with a unique creative skill (and strong social following) were linked to the benefit of a drink in the Vitamin Water range. They featured in the ads, seeding a competition for creative classes to win a ‘leg-up’ from their desired entrepreneur. Social entries and winner coverage inspired thousands of young creatives to reach for what they want.

​​

​

OUTDOOR • MICROSITE • INFLUENCER PARTNERSHIP • SOCIAL COMPETITION

​

​

​

​​

​