​

BRIEF

Introduce Wella's new range of premium hairsprays and mousses that fight five signs of damage as you style.

​

​

STRATEGY

Launch the new Deluxe range through the lens of 'Wella professional expertise in your hands' to bolster the premium product benefits.

​

​

APPROACH

Show how in tandem, Wella expertise and every woman can create beautifully styled and healthy-looking hairstyles. Hero women with an effortless confidence (because they look great and they know their hair is protected). 

​

​

EXECUTION

We ran ‘fearlessness’ as a theme through a series of educational and lifestyle content pieces and captured the glamour of the final look that can be achieved with the Wella Deluxe range (delivering on styling potential). We featured celeb hair stylist and Wella ambassador Michael Douglas in tutorial content to get the look and educational content on the products' USP.

​

​

LIFESTYLE FILM •  8 X ‘HOW-TO’ TUTORIALS •  70+ SOCIAL CONTENT PIECES

​​

​

​

​

​